About the ICC:
ICC -is the world's premier Workplace Coaching Industry Group:

The internationally recognized group (established for over two decades) is comprised of organizations, providers and practitioners across the global professional workplace coaching industry. The aim of the ICC is to provide the growing number of client-users and organizational coaching practitioners a means to validate their practice and be at the forefront of the learning developments in professional workplace coaching.

The ICC works to fulfill its mission by ensuring its members are trained in human behavior, change and professional development best industry-based practices.

The coaching industry has reached an important stage in its maturation. This maturation is being driven by the below interrelated forces:
(1) the accumulation of coaching experience by professional coaches;
(2) the increasing entry of experienced professionals into coaching from a wide variety of prior commercial and not-for-profit backgrounds;
(3) the coaching education of management and Human Resource professionals;
(4) an increasing awareness among coaches of the need to ground their practice in a solid theoretical understanding and empirically tested models, rather than the standardized implementation of “one size fits all” proprietary coaching systems; and
(5) a growing disenchantment with the international proliferation of low standard, pseudo-qualification mills.
In response to these forces we are seeing an increased demand for both industry-based and evidence-based coaching practice and coaching-related research. 

-Some of the key trends in the professional coaching industry today are:
(a) the need for coaching by qualified coaches trained in proven behavioral-based methodologies and practices;
(b) coaches employing psychological-based mechanisms and processes to achieve sustainable and measurable human and organizational change, and
(c) the lack of formal educational literature for the professional coach
(d) the growing number of academic courses grounded in a theoretical approach delivered by non-practising coaches lacking in business expertise.
(e) a movement towards a scientist-practitioner model of coach training and practice
(f) the gradual recognition of coaching as a cross-disciplinary profession.
Many people call themselves coaches and their education may range from a on-line course to a doctoral degree from a major research university. Many associations “certify” coaches although the worth and meaning of many of these certification efforts is not clear. That said, to date, professional coaches have rejected the idea of international or national occupational standards that require measurement against statements of competence and assume a deficit approach to current practice. Professional standard frameworks are owned by the profession that develops them and implements them.
Assessing the knowledge, skills, resources and abilities of a coach is of critical importance to a prospective client-user. For example; many inexperienced coaches rely heavily on assessment instruments as the foundation of their approach to coaching. Unfortunately, some very popular and easily accessible instruments have little or no data to demonstrate their value or their usefulness.  We encourage prospective clients to ask questions to determine if the coach can separate the pseudo-scientific, faddish and trendy tools from truly useful, valid and reliable tools. Additionally, we also encourage clients to find out what valid assessment instruments the coach may use since many are only available to coaches trained and mentored by a facilitator who is also a licensed clinical psychologist.

The main success factor in any personal or collective organizational change initiative, new business or process or the creation of new structures or teams, is the effective long-term change of people’s behaviors. Professional coaches want to know about how to best locate, assess, measure and change the specific person behavioral variables that affect a coachee's specific area of development and performance. It follows that organizations have found that the most effective coaches are highly experienced professionals who are well educated in the areas of human behavior, change and development.

Example of ICC partnering with a leading, international Coach Educator

The Behavioral Coaching Institute (BCI) is an international educational and research institution (founded in 1994) that is focused exclusively on the continuous development of the coaching model to achieve sustainable personal and organizational change and learning. The Institute is recognized across the globe for the depth and quality of its industry-based courses, coaching technology and publications focused on how to achieve genuine, lasting, measurable behavioral change.

BCI is consistently ranked the top provider of organizational and business coaching education in the world. The Institute, (Dr Perry Zeus and Dr Suzanne Skiffington -Founding Partners), has produced over 7000 graduates from over 60 countries via its industry-recognized, elite Master Coach certification program and its Global Learning Partners have certified over 5,000 coaches worldwide. The Institute has also published scores of articles on coaching, including international best-selling text books (printed in multiple languages) through its alliance with McGraw-Hill International (N.Y).
"No other credential in the world of professional organizational coaching carries the value and industry-recognition of certification by BCI. Those who hold it have honed their practitioner skills through rigorous, personalized study and follow-on, mentored/supervised application and mastery of the advanced-level skills in real-time.
-Centre for International Education

Today, BCI has a growing global network of campuses in North America, Europe and Asia. The regional campuses provide custom courses and coaching technology to address the development needs of individual practitioners and multinational companies, regional organizations, governments, government-linked agencies, educational institutions, hospitals, non-profit agencies and small business.


   How to join the ICC via BCI:
The Behavioral Coaching Institute's extensive expertise, experience and research and development in the behavioral sciences and leadership areas has provided our ICC members with industry-proven behavioral coaching methodologies and tools for use in a new or established coaching practice or business/organizational coaching programs that cannot be obtained anywhere else. This critical gap in knowledge and resources is an important way for our members to distance themselves from the rest of the marketplace. 
All graduates of the Institute's industry-recognized Master Coach Credentialing Course automatically gain membership to the ICC. To learn more about the Master Coach Course -simply visit the Institute's Graduate School of Master Coaches or one of their accredited educational partners.



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   "Let him who would move the world first move himself."   -Socrates 

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